Check your first purchase flow funnel
Top 3 recipes for it:
1. Check your marketing – do you have an incoming traffic of a good quality?

2. Check your conversions on each step of your sales funnel and look for for anomalies. Fix found issues, test the hypothesis you've made.

3. Try to segment your successful customers and find out what specific actions or attributes differ them. Try to use those in the first session design with other customers.

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